Privacy Policy

This Privacy Policy describes how Zenzone Ventures Private Limited ("Company," "we," "us," or "our"), trading as Elder™, collects, uses, stores, shares, and protects your personal information when you access our website, use our services, or purchase our products.

This Policy should be read in conjunction with our Terms and Conditions, Shipping Policy, and Returns and Refunds Policy.

1.1 Our Commitment to Privacy

We are committed to protecting your privacy and handling your personal information with care, transparency, and in compliance with applicable laws.

1.2 Applicability

This Privacy Policy applies to:

• Our website (www.drinkelder.com or any Elder™ branded website)
• Purchases made through our website or authorized channels
• Interactions with our customer support
• Use of our QR Portal and digital content
• Communications via email, SMS, WhatsApp, or phone
• Event registrations and sampling activities

1.3 Consent

By accessing our website, creating an account, placing an order, or using our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our website or services.

1.4 Applicable Laws

This Privacy Policy is governed by and complies with:

• The Information Technology Act, 2000
• The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
• The Digital Personal Data Protection Act, 2023 (as applicable)
• Any other applicable data protection laws in India

For the purposes of the Digital Personal Data Protection Act, 2023, you are considered a "Data Principal," and the Company acts as a "Data Fiduciary."

2.1 Personal Information You Provide

We collect only such personal information as is necessary for the purposes outlined in this Policy.

When you use our website or services, we may collect the following personal information that you voluntarily provide:

Account Information:

• Full name
• Email address
• Phone number
• Password (stored in encrypted form)

Order and Delivery Information:

• Billing address
• Shipping address
• Pin code and city
• Contact details for delivery coordination

Payment Information:

• Payment method details (processed through third-party payment gateways)
• We do not store complete credit/debit card details or CVV numbers

Communication Information:

• Messages sent through customer support
• Feedback, reviews, or survey responses
• Inquiries or complaints

Event and Sampling Information:

• Name, email, and phone number collected at events, pop-ups, or sampling activities
• Consent records for marketing communications

2.2 Information Collected Automatically

When you visit our website or use our services, we may automatically collect certain information:

Device Information:

• IP address
• Browser type and version
• Operating system
• Device identifiers

Usage Information:

• Pages visited
• Time spent on pages
• Links clicked
• Referral sources

Location Information:

• Approximate location based on IP address

Cookies and Tracking Technologies:

• We use cookies, pixels, and similar technologies to enhance your experience (see Section 9 for details)

2.3 Information from Third Parties

We may receive information about you from:

• Payment gateway providers (transaction status, payment confirmation)
• Logistics partners (delivery status, shipment tracking)
• Social media platforms (if you choose to log in using social media accounts)
• Marketing and analytics partners

2.4 Sensitive Personal Information

We do not intentionally collect sensitive personal information such as:

• Financial information (passwords, credit card details are handled by payment gateways)
• Health or medical records
• Biometric information
• Sexual orientation
• Political or religious beliefs

If you voluntarily share such information (e.g., dietary preferences or health concerns in customer support messages), we will handle it with strict confidentiality and use it only for the stated purpose.

We use your personal information for the following purposes:

3.1 Order Processing and Fulfillment

• Process and confirm your orders
• Coordinate delivery with logistics partners
• Send order confirmations, shipping updates, and delivery notifications
• Handle returns, refunds, and customer support requests

3.2 Account Management

• Create and manage your account
• Enable you to track orders and order history
• Provide personalized experiences

3.3 Payment Processing

• Facilitate secure payments through third-party payment gateways
• Verify transactions and prevent fraud

3.4 Customer Support

• Respond to your inquiries, complaints, or feedback
• Resolve issues related to orders, products, or services
• Improve customer service quality

3.5 Marketing and Communications

• Send promotional emails, SMS, or WhatsApp messages (with your consent)
• Inform you about new products, offers, or events
• Conduct surveys or request feedback
• Share relevant content through our QR Portal

3.6 Analytics and Improvement

• Analyze website usage and user behavior
• Improve our website, products, and services
• Conduct market research and product development
• Optimize user experience

3.7 Legal and Security

• Comply with legal obligations and regulatory requirements
• Prevent fraud, unauthorized access, or illegal activity
• Enforce our Terms and Conditions
• Protect our rights, property, and safety, and that of our users

3.8 QR Portal and Digital Content

• Provide access to soundscapes, mood prompts, and experiential content
• Track engagement and preferences to improve content

3.9 Lawful Basis

We process your personal data based on:

• Your consent (e.g., marketing communications)
• Performance of a contract (e.g., order fulfillment)
• Compliance with legal obligations (e.g., tax and accounting laws)
• Legitimate business purposes, where permitted by law

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information with the following parties under specific circumstances:

4.1 Service Providers

We share your information with trusted third-party service providers who assist us in operating our business:

Logistics and Delivery Partners:

• Shipping address, contact details, and order information for delivery coordination

Payment Gateway Providers:

• Payment details for transaction processing (handled securely by providers like Razorpay, Paytm, etc.)

Cloud Hosting and IT Services:

• Data storage, website hosting, and technical support

Marketing and Analytics Partners:

• Email marketing platforms (e.g., Mailchimp, Zoho)
• Analytics tools (e.g., Google Analytics)
• Social media platforms for targeted advertising

Customer Support Tools:

• CRM and helpdesk platforms

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity. We will notify you of such changes and provide options regarding your information.

4.3 Legal Obligations

We may disclose your information if required by law, regulation, or legal process, including:

• Court orders or subpoenas
• Government or regulatory authorities
• Law enforcement agencies
• To protect our legal rights or prevent harm

4.4 With Your Consent

We may share your information with third parties if you explicitly consent to such sharing.

5.1 Retention Period

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Order and Transaction Data: Retained for a minimum of 7 years for accounting, tax, and legal compliance purposes.
• Account Information: Retained until you request account deletion or as long as your account remains active.
• Marketing Communications: Retained until you withdraw consent or unsubscribe.
• Customer Support Records: Retained for 2-3 years for quality assurance and dispute resolution.

5.2 Data Deletion

You may request deletion of your personal information by contacting us at hello@drinkelder.com. We will delete your information within a reasonable timeframe, except where retention is required by law.

6.1 Security Measures

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

These measures include:

• Encryption of sensitive data (e.g., passwords, payment information)
• Secure Socket Layer (SSL) technology for data transmission
• Access controls and authentication mechanisms
• Regular security audits and vulnerability assessments
• Secure data storage with reputable cloud providers

6.2 Third-Party Payment Security

Payment information is processed by PCI-DSS compliant third-party payment gateways. We do not store complete card details or CVV numbers.

6.3 Limitations

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

In the event of a data breach affecting your personal information, we will notify affected users and relevant authorities in accordance with applicable law.

6.4 Your Responsibility

You are responsible for:

• Keeping your account password confidential
• Logging out after using shared devices
• Notifying us immediately of any unauthorized access

You have the following rights regarding your personal information:

7.1 Right to Access

You may request a copy of the personal information we hold about you.

7.2 Right to Correction

You may request correction of inaccurate or incomplete information.

7.3 Right to Deletion

You may request deletion of your personal information, subject to legal or contractual obligations.

7.4 Right to Withdraw Consent

You may withdraw consent for marketing communications or data processing at any time by:

• Clicking "unsubscribe" in emails
• Replying "STOP" to SMS messages
• Contacting us at hello@drinkelder.com

7.5 Right to Object

You may object to certain processing of your information, such as for marketing purposes.

7.6 Right to Data Portability

Where technically feasible and permitted under applicable law, you may request a copy of your information in a structured, machine-readable format.

7.7 Right to Lodge a Complaint

If you believe your privacy rights have been violated, you may lodge a complaint with us or with the appropriate regulatory authority.

How to Exercise Your Rights:

To exercise any of these rights, please contact us at:
Email: hello@drinkelder.com
Phone: +91 9930304745

We will respond to your request within 30 days.

8.1 Consent-Based Marketing

We will only send you marketing communications (emails, SMS, WhatsApp) if you have:

• Opted in during account creation or checkout
• Provided consent at events or sampling activities
• Not unsubscribed from previous communications

Consent is obtained through affirmative action such as ticking an opt-in box or submitting details via event registration forms.

8.2 Transactional Communications

Even if you opt out of marketing, we may still send you transactional communications related to your orders, account, or customer support.

8.3 How to Opt Out

You can opt out of marketing communications at any time by:

• Clicking "unsubscribe" in emails
• Replying "STOP" to SMS
• Contacting us at hello@drinkelder.com

9.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize you, remember your preferences, and improve your experience.

9.2 Types of Cookies We Use

Essential Cookies:

• Required for website functionality (e.g., shopping cart, login)
• Cannot be disabled

Performance Cookies:

• Collect information about how you use our website (e.g., pages visited, errors encountered)
• Help us improve website performance

Functionality Cookies:

• Remember your preferences (e.g., language, location)
• Provide personalized features

Marketing Cookies:

• Track your browsing activity across websites
• Used for targeted advertising

9.3 Third-Party Cookies

We use third-party services (e.g., Google Analytics, Facebook Pixel) that may place cookies on your device for analytics and advertising purposes.

9.4 Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

9.5 Do Not Track

Our website does not currently respond to "Do Not Track" signals.

9.6 Automated Decision-Making

We do not make decisions solely based on automated processing that produce legal or similarly significant effects on you.

10.1 Age Restriction

Our website and services are not directed at children under the age of 18. If you are under 18, you must have parental or guardian consent to make purchases.

10.2 No Intentional Collection

We do not knowingly collect personal information from children under 18 without parental consent.

If we become aware that personal data of a minor has been collected without verifiable parental consent, we will delete such data promptly.

10.3 Parental Rights

If you believe we have inadvertently collected information from a child without consent, please contact us immediately at hello@drinkelder.com, and we will delete the information.

11.1 External Websites

Our website or QR Portal may contain links to third-party websites, social media platforms, or content.

11.2 No Responsibility

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy policies before providing any information.

12.1 Data Collection

When you access our QR Portal (soundscapes, mood prompts, rituals), we may collect:

• Device information
• Usage patterns and engagement
• Preferences and interactions

12.2 Purpose

This information is used to:

• Improve content and user experience
• Personalize recommendations
• Analyze engagement trends

12.3 Third-Party Content

The QR Portal may include third-party content. We are not responsible for the privacy practices of such third parties.

13.1 Data Storage

Your personal information may be stored on servers located in India or other countries where our service providers operate.

13.2 Cross-Border Transfers

If we transfer your information outside India, we will ensure appropriate safeguards are in place to protect your information in accordance with applicable laws.

Cross-border transfers shall be subject to compliance with applicable Indian data protection laws and government notifications regarding restricted jurisdictions.

14.1 Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.

14.2 Notification

We will notify you of material changes by:

• Posting the updated Policy on our website with a revised "Last Updated" date
• Sending an email notification (if appropriate)

14.3 Continued Use

Your continued use of our website or services after changes are posted constitutes your acceptance of the revised Privacy Policy.

In accordance with the Information Technology Act, 2000, and applicable rules, we have appointed a Grievance Officer to address privacy concerns.

Grievance Officer Details:
Name: [To be appointed and updated]
Email: hello@drinkelder.com
Phone: +91 9930304745

The Grievance Officer will acknowledge complaints within 24 hours and resolve them within 30 days.

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Zenzone Ventures Private Limited
(Trading as Elder™)
Email: hello@drinkelder.com
Phone: +91 9930304745

This Privacy Policy is governed by the laws of India and is subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra, India.

By using our website or services, you acknowledge that you have read, understood, and agree to this Privacy Policy.